I traveled to rural Guatemala to meet this impoverished family. Needless to say, it was a humbling experience. In order to best replicate their need and pain, the designer, photographer and I took the reader on an image-driven, vertical journey within this letter. We wanted the viewer to feel as if they were invited to catch a glimpse into this family's hut and tragic experience.
This July Acquisition package quickly became the organization's Control for subsequent years.